SUSTAINABILITY SERIES
J WINTER “RUNWAY ON THE RUNWAY” AT JOHN F. KENNEDY AIRPORT (NEW YORK, USA)
JMA famously transformed the runway of John F. Kennedy International airport into the first ever catwalk that highlighted the globally sustainable supply chain. With a visually impactful backdrop featuring DHL’s international fleet, More than a modern fashion statement, the unique production engendered a global conversation about shipping and logistics as part of the sustainable fashion movement.
J SUMMER FASHION SHOW ON THE HOOVER DAM (NEVADA, USA)
JMA turned the masterpiece of modern engineering and American icon; the Hoover Dam, into the world’s newest runway. Against the breath-taking backdrop of the canyon, J Summer Fashion Show not only promoted creative designers from five continents, but also celebrated the hydroelectric power that mirrors the strength of a new talented generation.
J SUMMER FASHION SHOW AT GEMASOLAR POWER PLANT (SEVILLE, SPAIN)
JMA transformed the award-winning solar power plant, Gemasolar, into the world’s first solar-powered catwalk in Seville, Spain. The cinematic backdrop included the iconic central tower and thousands of shining solar panels. The history-making showcase, which captured global media attention, successfully highlighted advanced technology, renewable energy, and sustainability alongside fashion.
![[La Stampa] Ocean catwalk by Jessica Minh Anh in Italy.jpg](https://static.wixstatic.com/media/1369e2_2dc683185e144b0690e6224eecde7afd~mv2.jpg/v1/fill/w_1000,h_1000,q_90/1369e2_2dc683185e144b0690e6224eecde7afd~mv2.webp)
SKY-HIGH SERIES
J AUTUMN FASHION SHOW ON THE GRAND CANYON SKYWALK (ARIZONA, USA)
JMA amazed with the world’s highest catwalk on the Grand Canyon Skywalk in Arizona, USA. At 4,000 feet above the Colorado River, the show demonstrated the concept of models walking in the sky thanks to the crystal clear glass structure of the famous bridge.
J SPRING FASHION SHOW ON GARDENS BY THE BAY'S SKYWAY (SINGAPORE)
JMA produced a 128 metre long sky-high catwalk among the Supertrees on Asia’s latest architectural wonder, Gardens by the Bay’s Skyway. The visualy impressive runway overlooked Singapore’s famous skyline and brought fashion closer to nature.
ICONIC SERIES
J AUTUMN FASHION SHOW ON THE EIFFEL TOWER (PARIS, FRANCE)
JMA made history after gaining exclusive permission to transform one of the world’s most iconic architectural marvels and the symbol of the fashion capital, Eiffel Tower, into the world’s newest runway. The two-tiered 150-meter outdoor catwalk premiered over 100 exquisite designs from Europe, Asia, and America, and received widespread global media attention.
J SUMMER FASHION SHOW ON ONE WORLD TRADE CENTER (NEW YORK, USA)
History was made at sunset as JMA took the first step down the highly-anticipated catwalk and also the first ever event held at America’s new symbol of strength and resilience, One World Trade Center. The iconic moment, which took place on the 63rd floor of America’s tallest building 6 months before it officially opened, marked a new era of positivity and innovation with self-made creators at the frontier.
J SPRING FASHION SHOW ON PETRONAS TWIN TOWERS’ SKYBRIDGE (KUALA LUMPUR, MALAYSIA)
JMA added the world’s tallest twin structures, the PETRONAS Twin Towers, in Kuala Lumpur, Malaysia into the history-making iconic series with the first ever fashion show on the Skybridge. J Spring Fashion Show, which took place 175 meters above street level, brought attention to Asia as a thriving fashion destination.
J AUTUMN FASHION SHOW ON TOWER BRIDGE (LONDON, UNITED KINGDOM)
JMA famously revolutionized modern runways by turning England’s iconic London’s Tower Bridge into a catwalk 44 meters above the River Thames. The high-profile red carpet event welcomed ministers, ambassadors, CEOs of Fortune 500 companies, international designers and buyers, and global media.
CATWALK-ON-WATER SERIES
J RIVER CATWALKS (PARIS & NEW YORK)
JMA transformed giant glass boats in Paris and New York into floating runways. To create an illusion of “models walking on water”, JMA had guests seated facing the multi-faceted glass windows and watch models walking while the boats were cruising. As a result, the cities’ architectural wonders became the natural backdrop for the moving catwalks.
J OCEAN CATWALKS (SYDNEY, DUBAI, HONG KONG, NEW YORK)
Each of JMA’s sky-high ocean catwalks took place on the sundeck of an international cruise ship featuring the city’s picturesque skyline. Celebrating the best haute couture, ready-to-wear, bridal, and accessory designers from four continents, the iconic catwalks combined of art, architecture, culture, and fashion.
