JMA UPDATES | JESSICA MINH ANH TAUGHT BRANDING AT NEW YORK UNIVERSITY (NYU)

Last week at New York University (NYU), students expecting a conventional lecture got anything but. Instead, they were immersed in a masterclass on disruptive branding, tech-driven solutions, and sustainability as a business strategy—led by Jessica Minh Anh, the trailblazing producer behind the world’s most iconic fashion shows and high-impact sustainability projects atop landmarks like the Eiffel Tower, London’s Tower Bridge, PETRONAS Twin Towers’ Skybridge, Hoover Dam, and Grand Canyon Skywalk.

Renowned for highlighting sustainability by turning JFK Airport (U.S.), Gemasolar power plant (Spain), Costa Toscana LNG-powered ship (Italy) into gravity-defying catwalks, Jessica’s real-world expertise in visual storytelling provided students with a blueprint for success in today’s hyper-connected, tech-driven business world.

“Technology doesn’t just change industries. It multiplies meaning,” Jessica told NYU’s Master’s students. “When we pair it with bold storytelling and sustainable innovation, we redefine what brands stand for — and how they lead.”

AN EDUCATION IN IMPACT

Jessica’s lecture explored:

• Disruptive branding principles used by companies like Apple, Tesla, and Airbnb

• Immersive marketing strategies with AR/VR, personalization, and blockchain transparency

• AI-driven design and humanoid robotics as brand extensions

• And the use of sustainability as a growth engine, not a cost center

She illustrated these ideas through global case studies:

• Runway on the Runway’ at JFK Airport on the opening day of New York Fashion Week with DHL Express, highlighting the global sustainable supply chain.

• The world’s first solar-powered catwalk at Gemasolar Power Plant (Spain)

• The world’s first sustainable ocean catwalk aboard Costa Toscana LNG-powered ship

“Jessica is a pioneer who bridges fashion, tech, and sustainability,” said Maria Steve, a Master’s student at NYU Tandon School of Engineering. “Her ability to connect across disciplines and inspire real-world change is extraordinary.”

Another student, Dheeraj Maske, added: “She gave us practical strategies to build brands that matter — and showed us how to lead with creativity and conviction.”

A NEW KIND OF ROLE MODEL

Jessica’s presence at NYU reflects a global shift in what leadership looks like. No stunts, no scandals — just cross-industry impact. From high fashion to hydrogen power, she’s helping shape a generation of purpose-driven disruptors.

The session concluded with a live Q&A and a creative challenge: students were asked to design their own tech-integrated, sustainability-focused runway, based on the branding frameworks Jessica built over the past 15 years.

Jessica Minh Anh’s appearance at the renowned New York University marks another milestone in her global mission to revolutionize branding with sustainability. As she continues to break barriers and set new industry standards, her influence extends beyond fashion and event production —now making a lasting impact in the education sector worldwide.

ABOUT JESSICA MINH ANH

Jessica Minh Anh is a globally celebrated fashion show producer and supermodel, best known for transforming the world’s most iconic landmarks—including the Eiffel Tower, London’s Tower Bridge, the PETRONAS Twin Towers’ Skybridge, and One World Trade Center—into extraordinary runways. Her boundary-pushing productions seamlessly fuse fashion with key industries such as logistics, hospitality, and technology, redefining global brand storytelling and positioning.

She serves on the International Advisory Council of Universiti Teknologi PETRONAS (UTP) in Malaysia, where she was awarded a full scholarship in Information Technology before completing her Master’s in Marketing Communications at the University of Birmingham in the UK. Her work bridges engineering, finance, and brand strategy, earning her collaboration with industry giants such as DHL Express, Montblanc, Costa Cruises, and governments across various continents.

Jessica’s influence in promoting global sustainability has been recognized alongside Paris Mayor Anne Hidalgo in the five-year celebration of the Paris Agreement on Climate Change, with racing champion Jamie Chadwick in the “Women Are Changing the World” initiative, on TEDx stages, and in strategic dialogues with the United Nations’ International Labour Organization. As a connoisseur of sustainable luxury travel, she has partnered with world-renowned hotel groups including Four Seasons, Mandarin Oriental, and The Ritz-Carlton. She is also featured in travel series on Hulu, Disney+, and the National Geographic Channel, promoting Vietnam to audiences in 173 countries.

Whether she’s transforming iconic landmarks into message-driven catwalks, advising multinational corporations, or speaking to the next generation of engineers and entrepreneurs, Jessica Minh Anh continues to set a new global standard for creativity with purpose.

JMA TEAM